By accessing content found on another page in your website we can display data to our users without requiring them to leave the existing page, reducing page loads has been proven to increase user retention rates, we can also reduce the initial load time as content will only be loaded when requested. In this example we can display the members of a team in a grid, the pop-up module will be populated by content from their profile, an example of which can be seen here. Tooltips/Info Boxes For the second example we can present information from another page in a similar way to Wikipedia displays their infoboxes.